People know that business success depends on ‘best practices’, the buzzword among businesses for a model code of conduct that consistently produces desired results. Another fact is that the way the human brain works, people pay more immediate attention to negative experiences. This is called ‘negativity bias’ and it is because our perceptions are more intimately tied into our “fight or flight” instinct than to the attention we pay to positive stimulus. So, I’ve decided to include a ‘Worst Practices’ category for this blog as a way of including the occasional post that serves to capitalize on the importance we place on negative comments and headlines. This is my first post to go in the ‘Worst Practices’ category.