Bloggers are authority figures in their niche topic… or at least they strive to be. In being so, we are always on the lookout for new information and inspiration. We Google search our topic words and when we see another blog writing about the same stuff as us, we look for inspiration from that blog. We sign up for the newsletters of the sites we admire and we follow the links in the emails we get from them. They either maintain our interest or they eventually fall short of our expectations. This is true of everyone who has ever signed up for a newsletter.
Word Count: ~1115/250 = Read Time: 4.5 mins